Tangerine is a platform that puts artists in contact with digital figures who have the power of making musical production reach a broader audience, hence increasing artists!"online visibility. This is why we call those figures The Reachers. Reachers on Tangerine are Spotify Playlisters and Influencers on TikTok and Instagram, as well as Hypers - recognised professionals who are able to provide feedback, advice, or communications support. Reachers have to meet Tangerine!s selection criteria to join the platform.
Artists register on Tangerine. They upload the songs they want to promote, they select the Reachers they want to contact and they share their songs. From playlist curators, they receive feedback on their music and, potentially, their song is added to a Spotify playlist. From Tiktokers and Instagram influencers, they receive social media visibility opportunities, on posts or videos. To Hypers they can send their tracks and ask for a video call (approximately 30 minutes) to get feedback, advice on production, distribution and communications strategies, or support in the development of social media promotional campaigns, for example. Each Hyper has his/her own specifics and competences, check out the description of their service and see which Hyper has competencies that are of interest to you. Reachers also register on Tangerine, as playlist curator, Influencer on Tiktok or Instagram, or Hyper. Artists pay for the service they buy. Reachers are paid for the service they provide.The price is defined based on the reach factor of each Reacher and his offer. Tangerine provides the platform, ensures the quality and in return retains a fee on transactions.
Tangerine is designed to work with the recent versions of the most common browsers. It might look different and some functionalities may not work on older versions.
Tangerine can also be used on your smartphone. We recommend using the web version for uploading songs.
We have carefully defined selection criteria. Reachers meeting those criteria can send an application to become Tangerine Reachers. Tangerine reviews the application before allowing Reachers on the platform. Tangerine checks regularly that Reachers on Tangerine keep the same quality level over time.
We have set selection criteria that we believe reflect high quality. We use the information provided by each Reacher and we integrate it with the feedback received from the artists, which help us define, for example, the average monthly listeners of a playlist. This provides a projection of the number of plays an artist should have on a specific playlist. Tangerine ensures the quality is met over time and keeps the right to remove Curators, Influencers and Hypers for noncompliance with the criteria.
No, it doesn!t. Playlist curators are only paid to provide artistic review to your song. If they like it, they might decide to add it to their playlists. Buying placement on a playlist from a curator is a forbidden practice.
On Tangerine you can send a song to a Spotify Playlist Curator, an Influencer (Instagrammer or Tik Toker) or a Hyper. Tangerine has identified those as useful figures for the artist to reach a greater audience. The playlist curator can help you reach an audience through a playlist of your musical genre. The influencer could make your song viral through a reel or a story. The Hyper can help you by providing professional feedback, advice and tips during a 30 minutes videocall.
The music ads symbol is used to recognize a sponsored playlist from a non-sponsored one. The music ads symbol turns on or off next to each playlist, depending on whether the curator is currently promoting it or not (curators usually use Facebook and Instagram to promote their playlists).
The audio review symbol indicates that the curator can choose to send you an audio review instead of written one. The audio review is not an obligation, but is an alternative to the written review. When submitting a piece, the artist can choose to accept audio reviews or not.
Feedback (audio or written) is mandatory. The curator!s feedback helps the artist to grow and improve artistically. On Tangerine we have selected great curators with a musical background. The feedback must be accurate, and relevant. Tangerine reserves the right to remove curators providing poor quality reviews.
Tangerine shows some information on its Reachers, such as the playlist approval rate and the average listening time. This information is meant to help Artists choose the curators and influencers that best suit their needs. You can see the information by clicking on the + info next to the profile picture of the Reacher.
TikTok Link Sent by Your Distributor (Distributors, usually send a 15, 30, or 60 second snippet to TikTok. Our Reachers can choose the portion of your snippet to use.)
Passage:
Sending your song to the Arena means giving it the possibility to be heard by all influencers on Tangerine, and not just by the ones you!re targeting in single mode. It also leaves room for the influencer!s creativity, and it potentially gives you more options, as several influencers might make a creative proposal to use your song. You will then be able to choose the best and most suitable proposals for your needs at a later time. While sharing tracks on the Arena is free, the proposal on the Arena have a higher cost, but potentially provide a more structured and creative offer. You only pay when you accept the proposal.
To manage your artist profile, you can click on the pen next to your name and change your profile photo, add links to your social media page and manage your main music genres. While clicking on account settings you can change your username and password.
To share a song you have to join Tangerine as an artist and create your profile. When you log in, you choose the option "My songs" and then "Add new song". You will have to enter information about the song and upload the track in mp3 format (to ensure that curators can listen to the song without interruption). In case the song has already been released, just paste the Spotify link.
To share a song you have to join Tangerine as an artist and create your profile. When you log in, you choose the option "My songs" and then "Add new song". After entering the information about the song, if the track has not yet been released, you will upload the song in mp3 format. On the day of the song's release, we will notify you with an email that will allow you to update the spotify link to your track so that the editor can share the song.
Sure, you can have both profiles, but you will need to register with different emails.
The cost of the service for Spotify playlist curators is determined based on their reach factor. For Hypers, it is based on the reach factor and on the proposal you choose. For influencers, in the case of individual target, the cost varies according to his/her reach factor. For proposals received through the Arena mode, the cost is determined by the influencer based on the proposal. Find out more about how the reach factor is calculated.
Tees are credits used to buy services from Reachers on Tangerine. With dollars you can buy Tees, and with Tees you can submit your songs to Reachers and pay for their services.
To buy credits on Tangerine, click on the buy credits button and choose the package that best suits your needs.
When you go to the process of buying credits, you can choose the option of receiving a receipt. You can also contact Tangerine at a later stage for a receipt of a past transaction.
Guaranteed shares only work with influencers and allow you to receive tees (credits) back in the event that the song is not shared by the influencer. The Tees are taken from your account only if the influencer agrees to share your song, otherwise you will be refunded.
For each dollar spent by the artist to reach out to curators, to influencers in single mode, and to Hypers, Tangerine will retain $0.50. For each dollar spent by the artist on proposals purchased to on the influencers in the Arena, Tangerine will charge $0.25 dollars.
Tangerine is a platform that puts Artists in contact with digital figures who have the power of making musical production reach a broader audience, hence increasing Artists’ online visibility. This is why we call those figures The Reachers. Reachers on Tangerine are Spotify Playlisters and Influencers on TikTok and Instagram, as well as Hypers recognised professionals who are able to provide feedback, advice, or communications support. Reachers have to meet Tangerine’s selection criteria to join the platform.
Artists register on Tangerine. They upload the songs they want to promote, they select the Reachers they want to contact and they share their songs. From playlist curators, they receive feedback on their music and, potentially, their track is added to a Spotify playlist. From Tiktok and Instagram influencers, they receive social media visibility opportunities, on posts or videos. To Hypers they can send their tracks and ask for a video call (approximately 30 minutes) to get feedback, advice on production, distribution and communications strategies, or support in the development of social media promotional campaigns for example. Each Hyper has his/her own specifics and competences, and their services are described on their specific section. Reachers also register on Tangerine, as playlist curator, Influencer on Tiktok or Instagram, or Hyper. Artists pay for the service they buy. Reachers are paid for the service they provide.The price is defined based on the reach factor of each Reacher and his offer. Tangerine provides the platform, ensures the quality and in return retains a fee on transactions.
Tangerine is designed to work with the recent versions of the most common browsers. It might look different and some functionalities may not work on older versions.
Tangerine can also be used on your smartphone. We recommend using the web version for uploading songs.
To register as a Reacher (playlist Curators / Influencers / Hypers) click on Join and choose your type of Reacher. You will be asked for some information to allow Tangerine's selection. Tangerine will review your profile and inform you with email if you have been selected.
The reach factor is calculated based on an algorithm developed by Tangerine. The reach factor includes several factors that are constantly updated. For the curators we take into account relevant elements such as the number of monthly listeners of a playlist, and the time they spend on it. We also take into account the use of playlist promotions done by curators. For influencers, we calculate the impact of various factors such as the number of views, shares and comments. For Hypers, we evaluate their competences and influence in their specific professional areas.
Sure, you can have both profiles, but you will need to register with different emails and wait to be accepted as a Reacher.
Sure, you can have both profiles, but you will need to register with different emails, and follow the different registration processes which include the approval phase.
Feedback (audio or written) is mandatory. The curator’s feedback helps the artist to grow and improve artistically. On Tangerine we have selected great curators with a musical background. The feedback must be accurate, and relevant. Tangerine reserves the right to remove curators providing poor quality reviews.
If you don't like a song, take the time to respectfully explain the reasons, and to give options for improvement. Qualified and thorough feedback is what Artists expect from you. Tangerine will not tolerate disrespectful or qualitatively poor feedback.
To share a song, just click on "review it", provide written or audio feedback explaining to the Artist in which playlist you will add his track and why it fits. Click on the "add it" button, and the track will automatically be added on Spotify. You can choose how long it will stay in the playlist and in what position. In case the reviewed track has not yet been released, the Artist will paste the link on the day of release. If the Artist does not paste the link, you can request an update through the report buttons above the track.
Reviews must contain at least 100 characters and audio reviews should not last less than 15 seconds. Curators who review with more qualitative than average feedback may get a boost in their Reach Factor.
The curator is free to choose how long he/she will keep a track on their playlist. We recommend keeping them for at least one week.
To approve a song, you will need to share it on your social media, and then upload the screenshot, and a link to your post if it is a video.
Influencers must share reels and tiktoks lasting at least 15 seconds, and stories of at least 10 seconds.
Looking for track s on the Arena means you have the opportunity to discover new music browsing by genre, and create great social network items. It also leaves room for your creativity, as you can elaborate a more articulate proposal for a track you like. Several influencers might make a creative proposal to use the same song, and the Artist will accept or decline each one of them. The use of the Arena is also more convenient financially, as you earn 75% of the Tees your proposal. You only get paid when the Artist accepts your proposal, and funds are available to you when you have published it fully and provided evidence.
The arena proposal should describe how the track will be used, and state the content in a detailed and clear way. The Artist will likely receive several proposals and make choices. Being creative and providing a good description of the proposal is essential. You will also determine a price for your proposal.
No, for the Arena you will be free to offer the Artist's track on other channels (such as twitch, blogs...). It is important that you clearly and accurately describe how you intend to use the track for the Artist. The clearer and more appealing your proposal is, the more likely it is that it will be accepted.
Credits are made available only when the influencer attaches evidence of his use of the song. The influencer will have to provide a link or a screenshot as evidence before receiving the credits.
To upload the screenshots and related links (as in the case of a tik tok video or reel) you will need to click on upload evidences and add the screenshot of the video / stories and the related link.
The Hyper will have to provide a summary of each call by filling and sending a form provided by Tangerine.
Spotify playlist curators are paid when they provide audio or written review to a track that was sent to them, whether or not they decide to add that track on their playlist. Influencers chosen directly by the Artist are paid when they accept to share the track and they provide evidence that they have done it. If they make a proposal to the Artist in the Arena, they are paid if their proposal is accepted by the Artist.
The cost of the service for Spotify playlist curators is determined based on their reach factor. For Hypers, it is based on the reach factor and on the proposal chosen by the Artist. For influencers, the cost varies according to the reach factor in the case of single sending. For proposals received through the Arena mode, the cost is determined by the influencer, and the Artist decides if accepting or declining the offer. The Reach Factor is determined by Tangerine at the moment of the application, and can vary over time depending on the changes in the parameters. If the reach factor falls below a certain threshold, you may no longer be accepted as a Reacher within our platform. Find out more about the reach factor.
Your price increases automatically if you are an influencer. Curators may ask for a price increase at team@tangerineway.com
You can decide to let the deadline pass, and the artist will be refunded.
No, payout can only be requested after you reach 20$.
If the track is not reproduced properly you can click on the button at the top and make a report of the song, describing the issue.
To get help with a track that is not playing properly you can click on the report symbol above the track and describe the issue. What happens if the Artist hasn't
Tangerine sends an email the day of the release, to remind the Artist to add the Spotify link to their song. If the Artist has not updated the link within 48h, you can choose to share the track yourself and mark the track as shared. If the link does not exist you can ask the Artist for an update.